WILLEM DUIJVELSHOFF

I'm a digital product designer who loves technology with a sustainable impact.


I'm a digital product designer who loves technology with a sustainable impact.


I'm a digital product designer who loves technology with a sustainable impact.


With over 7 years of experience in designing digital products from the ground up, I blend art and science into smart solutions. Currently, I’m a senior product designer at Crisp. Previously design lead at Soda Studio.

OVpay · Design lead · 2023

Completely redesigned a mobility app, enhancing navigation and prototyping new features. Established the Northstar vision for this public transport app.

OVpay · Design lead · 2023

Completely redesigned a mobility app, enhancing navigation and prototyping new features. Established the Northstar vision for this public transport app.

OVpay · Design lead · 2023

Completely redesigned a mobility app, enhancing navigation and prototyping new features. Established the Northstar vision for this public transport app.

Unica · Design lead · 2023

Designed an IoT platform for office buildings with Unica Next, promoting energy savings and simplifying insights from large buildings. This led to a pitch to the board of directors, securing a six-figure investment in the product.

Unica · Design lead · 2023

Designed an IoT platform for office buildings with Unica Next, promoting energy savings and simplifying insights from large buildings. This led to a pitch to the board of directors, securing a six-figure investment in the product.

Unica · Design lead · 2023

Designed an IoT platform for office buildings with Unica Next, promoting energy savings and simplifying insights from large buildings. This led to a pitch to the board of directors, securing a six-figure investment in the product.

Fugro · UX Designer · 2023

Designed a global website for a company operating in 60 countries. Mapped out a complex information architecture and introduced new visual storytelling formats. Won gold in the corporate category at the Dutch Interactive Awards.

Fugro · UX Designer · 2023

Designed a global website for a company operating in 60 countries. Mapped out a complex information architecture and introduced new visual storytelling formats. Won gold in the corporate category at the Dutch Interactive Awards.

Fugro · UX Designer · 2023

Designed a global website for a company operating in 60 countries. Mapped out a complex information architecture and introduced new visual storytelling formats. Won gold in the corporate category at the Dutch Interactive Awards.

VPRO · UX Designer · 2024

Designing a multibrand design system for a large media company, using an elaborate token structure as the foundation for a new content platform.

VPRO · UX Designer · 2024

Designing a multibrand design system for a large media company, using an elaborate token structure as the foundation for a new content platform.

VPRO · UX Designer · 2024

Designing a multibrand design system for a large media company, using an elaborate token structure as the foundation for a new content platform.

AI exploration · UX Designer · 2024

Exploring the potential of generative AI, helping with the hassle of creating a festival timetable with a group of friends. More info following soon.

AI exploration · UX Designer · 2024

Exploring the potential of generative AI, helping with the hassle of creating a festival timetable with a group of friends. More info following soon.

AI exploration · UX Designer · 2024

Exploring the potential of generative AI, helping with the hassle of creating a festival timetable with a group of friends. More info following soon.

Fairify · Co-founder & UX Designer · 2022

Originally a browser extension for making sustainable fashion choices, it later pivoted to a B2B solution for fashion brands and was acquired by Cosh. The software continues to help fashion businesses gain insights into their sustainability performance.

Fairify · Co-founder & UX Designer · 2022

Originally a browser extension for making sustainable fashion choices, it later pivoted to a B2B solution for fashion brands and was acquired by Cosh. The software continues to help fashion businesses gain insights into their sustainability performance.

Fairify · Co-founder & UX Designer · 2022

Originally a browser extension for making sustainable fashion choices, it later pivoted to a B2B solution for fashion brands and was acquired by Cosh. The software continues to help fashion businesses gain insights into their sustainability performance.

Any questions about my work?

Let’s chat

© Willem Duijvelshoff

Any questions about my work?

Let’s chat

© Willem Duijvelshoff

Any questions about my work?

Let’s chat

© Willem Duijvelshoff